What Is The Scope In Digital Marketing In 2025, And How Big Will This Industry Be?

In the past decade, digital marketing has exploded onto the scene and has become an indispensable part of every business’ marketing strategy. While digital marketing as a whole will continue to grow as technology advances, what area of digital marketing will grow the most? Which will shrink? This post takes a look at how big digital marketing will be in 2025, and what parts of it are likely to grow or shrink. We’ll examine each area of digital marketing individually, including social media, search engine optimization (SEO), email marketing, display advertising, mobile app advertising, and analytics.

Digital Marketing Will Continue to Grow Rapidly

Digital marketing is a billion dollar industry, and it continues to grow rapidly. In fact, research shows that by 2025, more than 80% of marketers who don’t currently use social media plan to start using it to market their business. So what does that mean for businesses that are just starting out now or those who haven’t yet made their way into digital marketing? More people are involved in digital marketing than ever before, which means there are more opportunities for newbies and veterans alike to take advantage of.


It’s a question that most industry insiders and consumers ask, but trying to guess how fast something is growing isn’t an exact science. However, one company has created models for digital ad spending that estimates worldwide spending will hit $223 billion by 2020 (growth of about 8.4% per year) and projects social media ad spending to reach $27 billion globally by 2021 (almost double what it was in 2016). If those projections are accurate, how much bigger could social media advertising get by 2025? It’s hard to say for sure. But if recent growth rates continue, it wouldn’t be surprising if social media advertising makes up more than half of all internet ad spending in just five years.

Digital Advertising Will Still Dominate the Industry

But with increased media fragmentation and more ways to reach consumers, digital ad spending will still be dominating in 2025. According to eMarketer, US digital ad spend will grow by almost $14 billion in 2019 alone—representing a 39% increase over 2018 and accounting for more than 54% of total US advertising expenditures. And even though Google and Facebook will control roughly 70% of all digital ad spend in 2019, it’s predicted that by 2025 other online platforms like Amazon and Snapchat will have grown significantly. Combined, these four sources of digital media are expected to command about 80% of all digital advertising expenditures in 2025.

Businesses Will Invest in Digital Marketing – And They Should

With increasing competition among businesses, digital marketing will be crucial in achieving success. Even if you’re not in a big city, digital marketing can help you acquire new customers and ensure they’re aware of your brand. The more innovative your campaign, the better chance you have of standing out from competitors and generating enough buzz to become a go-to brand. According to PwC’s Business Monitor report from 2016, 89% of executives believe that digital transformation is key to business growth – with only one-third claiming their companies are ready for it. That means there will be room for startups and new brands as larger businesses continue to struggle with change.

Digital Marketing Is Growing up

One thing that has remained true over time is people want convenience. Consumers today have more on their plates than ever before and demand instant information, entertainment, and answers to all of life’s questions. This ever-growing demand for instant gratification has spawned digital marketing as a means to satisfy those demands—and it’s here to stay in 2025. Digital marketing is expanding every year, with Google currently predicting in-store mobile search will overtake PC based searches by 2015. Companies looking to keep up with their customers must be willing to expand their marketing efforts beyond traditional forms like email blasts or magazine ads and embrace digital channels like social media, SEO, PPC campaigns, and content publishing in order to remain relevant.


One way to estimate how large digital marketing will be in 2025 is to look at how many dollars are currently being spent on digital marketing campaigns. Although it’s difficult to get an exact number, Forrester Research estimates that marketers across industries are investing $14 billion into online ads. That’s huge!

New Career Opportunities Will Emerge

In 2025, digital marketing will be an $8.6 billion industry, according to data from Statista. If you’re wondering how big that number is, just remember that in 2017, digital marketing was worth less than $6 billion globally. That’s a lot of growth potential and a lot of career opportunities. Companies today need more (and more specialized) marketers than ever before—from social media marketers to content strategists to paid search managers. Experts predict there will be a continued increase in demand for these roles; as social media becomes increasingly sophisticated, brands will need savvy individuals to take control of their presence across multiple platforms and keep customers engaged with fun and exciting content.

Why You Should Embrace Digital Marketing

Digital marketing is an ever-changing beast, with new developments and ideas emerging seemingly every day. If you’re marketing any kind of product or service in 2025, it’s safe to say that your marketing efforts will be at least somewhat digital. But it’s hard to know just how big digital marketing will be. Only thing we can be sure of is that whatever happens will change everything we know about digital marketing in 2025. What does a future with even more digital marketing look like? Will e-mail campaigns still exist? How about social media ads? And just how big will Google+ be by then? No one knows for sure, but here are some giant possibilities.

Advantage of the Free Experience of Digital Marketing

Consider for example, that of the Fortune 500 companies in 2017, 89% were using digital marketing in some form. And as time goes on, we’ll see a shift towards content distribution through channels such as messaging apps. It will result in customer acquisition through platforms such as social media and mobile marketing. To illustrate, currently it is predicted that by 2025, 80% of global internet traffic will be video-based. Furthermore, 78% of consumers admit to having purchased an item they saw promoted in an email or ad on a social media platform. On the whole, digital marketing provides more freedom than traditional marketing.


The digital marketing industry will be huge, but digital marketing will not just be focused on using social media and apps. It is estimated that nearly 70% of all shoppers will rely on their smartphone while shopping in stores in 2025. This means retailers will be focusing a lot more on mobile optimization. They want to provide an online experience that mimics a real-world shopping trip. That’s why marketers should start putting more effort into app creation, rather than relying solely on websites for traffic generation in 2025. Marketers should also put more focus into location-based marketing and geo-targeting because of apps such as Foursquare, Instagram, and Snapchat that are location based and use geo-targeting in some capacity.

10 Reasons Why Digital Marketing is a Necessity

Digital marketing has become increasingly important over the last few years, as more consumers rely on the internet to make purchasing decisions and find information about products and services. Because of this, it has become vital for companies to invest in digital marketing solutions if they want to compete successfully in their niche. Here are 10 reasons why digital marketing is a necessity for companies.

The explosion of digital advertising has changed marketing as we know it. More and more companies are using digital marketing as a way to reach potential customers and boost sales. With so many people around the world using smartphones, tablets, computers, and other internet-connected devices, digital advertising is becoming increasingly popular. People prefer online ads because they’re fast and convenient.

Content Marketing Gives Voice to Your Brand

Customers don’t just want your products; they want to know who you are. Companies that use content marketing build trust and engage with their audience on an emotional level. This means customers feel more connected to you and more likely to listen when you have something valuable to say. Marketers can also use content marketing as a vehicle for building loyalty programs, growing communities around brand advocates, and promoting word-of-mouth advocacy among customers. In essence, using content marketing doesn’t just make your business more accessible; it makes it relatable too.

By Investing in Your Branded Voice, You are Growing Trust

Establishing your brand through digital marketing strategies like blogging and social media gives you an opportunity to become a trusted source of information, which in turn leads to establishing relationships with new customers and prospects. When someone knows, likes, and trusts you enough to purchase from you over and over again—trust become very valuable. In fact, 88% of consumers say they would spend more with brands that share their values. This value directly translates into sales. When people trust your business, they are more likely to purchase from you time after time.

Real-Time Communication Fosters Relationships

A major benefit of digital marketing is that it facilitates real-time communication with your customers. That means you’re not only providing information, but you’re also connecting with people and fostering relationships—not just selling your product. The extra effort has tremendous value for both customers and businesses in general, especially when dealing with loyal customers who can provide referrals to new potential business opportunities for you. People like to work with people they know, like and trust—and that takes time to develop in today’s world.

Influencer Marketing Builds Credibility

As you learn more about influencer marketing, you’ll realize that it isn’t just a means to sell your products. It can also help build credibility and solidify your reputation as an expert in your industry. One way to do that is by working with an influencer who shares ideas and advice on topics related to yours. By supporting each other, you’ll be able to boost one another’s reputations while showcasing your expertise—allowing you to charge premium prices for your services. For example, if you’re writing parenting tips and helping families keep their kids safe online, you could partner with well-known parenting blogger and speaker Jill Smokler on her website or social media channels.

A Paid Search Strategy Builds Brand Awareness

Paid search ads may be more expensive than social media and SEO, but they have their place. If you have an established brand, using paid advertising can build awareness by placing your name in front of new potential customers who might not otherwise know about you. It’s also a great way to test new ad copy or targeting strategies to get results as quickly as possible. In addition, if your business heavily relies on repeat customer traffic, paid search ads can keep your name at top-of-mind while delivering similar benefits of SEO. Keep in mind that paid search should only make up 15 percent or less of your total marketing budget—as with any online advertising strategy, it’s important to measure results to ensure your investment is worthwhile.

Pay Per Click Reaches Buyers Directly

Internet marketing has come a long way in recent years, but one thing has remained constant: it’s still tough to reach and grab shoppers directly. When was the last time you saw an ad for shoes on TV? Probably never, right? That’s because digital media channels are specialized and enable marketers to focus their efforts on people who actually want what they have to offer. No other advertising channel provides these two things—and that’s why digital marketing is so valuable. It puts advertisers in front of buyers precisely when they need them most: at every stage of their buying journey.

Targeted Advertising Drives Results

Marketers have gotten to know their customers better than ever before—fully understanding their wants and needs. Customers love personalized ads because they save time and help them locate what they want. A targeted ad will yield better conversion rates since it requires less mental effort for people to interact with it. This targeted form of advertising also allows you to analyze which demographics respond best to the specific ads, meaning you can test and refine each piece of marketing until it is ideal. Efficient targeting leads to repeat customers, meaning the more someone sees your ads, the more likely they are to buy from you. Targeting tools improve return on investment (ROI), too, so a 300% or more improvement is pretty common.

An Email List Develops Customer Loyalty

The primary benefit of digital marketing is that it drives traffic to your site. As you continue to optimize your SEO, more visitors will be drawn to your site. Once they’re there, you can start building customer loyalty through an email list. You can offer incentives and promotions like free shipping or 10% off first-time orders. Developing a loyal customer base will help ensure repeat business and referrals. And remember: once people opt in for email, they’ve given you permission to contact them again in future campaigns. There are no restrictions on how often or when you can reach out by mail after giving out an email address – so take advantage of it!

Social Media Engages Customers in the Conversation

While social media can be detrimental to one’s career if not used properly, it has become an important aspect of digital marketing. When brands and businesses embrace social media, they have access to their audience in ways previously unimaginable. While there are paid options for promoting through these channels, sometimes we must consider how much engagement we can gain from them for free before taking that step. The possibilities for engaging your customers in real-time about your brand are endless and should be taken advantage of when building your brand online. If you want more followers on Twitter or likes on Facebook, start by listening first before shouting from a loudspeaker! This can increase sales as well as help grow your client base while keeping you relevant and current in what matters most to today’s consumer: quality content.

Data Analytics Helps Optimize Your Efforts

Analytics are incredibly important for digital marketing, especially in terms of defining and tracking conversion rates. Being able to track key user behavior metrics (time on site, goal completions, pages viewed, repeat visitors) will help you optimize your overall online marketing strategy—and determine which mediums are best suited for your needs. Marketers who have solid analytics also have better insights into their audience’s behaviors and preferences than those who don’t—knowledge that can be used to better tailor content and campaigns. Data helps paint a clearer picture of what’s working (and what isn’t) so you can focus on where you should be spending your money.

Last Word

As you can see, digital marketing is growing at an unprecedented rate. If you want to be successful in today’s business climate, digital marketing needs to be a core component of your strategy. There are many other reasons why it’s important to invest in digital marketing; if you would like more information, feel free to reach out and we will gladly work with you! Don’t wait any longer; get started today!