10 Tips For Building a Social Media Strategy in 2022

Looking up for tips to build your social media strategy in 2022?

Then you’re at the right place, with over 4.55 billion active users on social media, it’s no doubt that social media is an effective channel to build an online presence for your brand, acquire traffic, and boost sales.

Building a Social Media Strategy is the key ingredient to defining and accessing your goals, whether you want to grow your brand’s social media presence, acquire traffic, or boost sales, a social media strategy is very crucial.

Before we move ahead on the tips to help you in building a social media strategy in 2022, let’s first look at the definition of  “Social Media Strategy”.

What is a Social Media Strategy?

A social media strategy is a guideline that helps define how you or your organization will use social media to achieve your brand goals, it also answers the “Why” of all the content you post on your social media page.

10 Tips for Building a Social Media Strategy in 2022

Here we will discuss some of the useful tips which will help to build your social media strategy in 2022 as follows:

  • Define and Set your Social Media Goals

    The first step to building a winning social media strategy is to define and set out your social media goals, without well-defined goals, you can’t achieve success on social media.

    Set out an S-M-A-R-T goal for your social media business page. Your goals should be:

      • S – Smart
      • M – Measurable
      • A – Attainable
      • R – Realistic
      • T – Time bound

For eg: “I want to grow my Facebook audience by 30% in the next 3 months.”

  • Research your Target Audience

Take time to research your target audience, which social media platforms they use, their interest, needs and desires on social media.

Learn everything you need to know about your audience, that’s the key to building a successful social media strategy.

 Create your audience personas

You should try to know things about your target audience like:

    • Age
    • Sex
    • Location
    • Occupation
    • Nationality
    • Interest
    • Pinpoints et al.
  • Get to know your competition

    Conduct a competitive analysis of your Competition. This helps you to know more about your Competition’s strengths, and weakness, which will give you an overview of what to expect in the industry, how to set yourself up for success, and how to set up your own social media strategy.

  • Plan with a Social Media Content Calendar

Building up a winning Social Media Strategy in 2022 requires you to plan with a content calendar, like Hootsuite or Facebook business manager.

You should avoid launching your presence on social media for a couple of weeks, then let its activity dry up. When you’re social media presence appears to abandon, your audience may think you are out of business because you’re no longer updating your page.

Schedule your post ahead of time using a scheduling tool, rather than updating constantly your page.

Your social media content calendar ensures that your posts are scheduled appropriately at the best time.

  • Consistently Create and Post High-Quality Content

To make sure as many people as possible see the content you post on social media, it must be top quality, it should be helpful, inspirational, entertaining, and valuable content that people will like to comment on, click, share and like.

Post at least a couple of times per week, so that your content continues to appear in the newsfeed of your most engaged audience.

Focus on creating valuable, and inspirational content to get the most out of engagement.

  • Don’t Over Promote

The majority of social media users don’t visit Facebook, Twitter, Instagram, et.al to always be given the hard to sell by companies. To be able to build a great social media strategy in 2022 you will have to change your mindset from “what we can sell you,” to “what we can do to help you.” By doing this you are building relationships with your audience and providing value to them.

  • Re-purpose Content across Social Media

Blog about it, tweet it, make a video, share it on Facebook and turn it into an infographic for Pinterest et al.

  • Humanize your brand

Humanize your brand and be emotive by making use of emojis in your content. Being open, transparent and unique in all of your communication emojis makes it easier for you to express your emotions.

  • Keep Track of your Performance and Adjust your Social Media Strategy when Necessary

Building up a social media strategy in 2022 is extremely important for your business that’s the more reason why you should keep track of your performance. You can achieve this by;

    • From time to time evaluate your last 10 Social Media posts and ask yourself this question “what value am I providing and what purpose am I serving.”

Remember social media followers will stick more to a brand they can trust.

  • Reconsider ROI (return on investment) Metrics

You may not always want to focus on monetary return, social media return on investment is not like traditional marketing.

You might want to consider more on Metrics such as brand awareness, strengthening loyalty, engagement with existing customers and word of mouth promotion.

  • Respond to your Customer’s Questions

Don’t ignore any messages from your customers or even delete their complaints, make sure to respond their queries with instant solutions.

  • Wrapping Up

Social media is growing fast, and new network surfaces, you need to frequently update and build your social media strategy, to keep up with the growth.

Consistency and patience in your efforts are the keys to growing a social media audience.

These are some of the tips which will help grow your social media strategies in 2022. Hope you achieve successful results after implementing these tips on your social media strategies.