The Rise of Video Advertising: The Fastest Growing Digital Trend in Marketing

Video advertising is quickly becoming the fastest growing digital trend in the marketing world. With the proliferation of social media platforms and the increasing use of mobile devices, more and more companies are turning to video advertising to reach their target audience.

One of the main reasons for the growing popularity of video advertising is its effectiveness in capturing the attention of consumers. Unlike traditional forms of advertising such as print or radio, which require the viewer to actively seek out and engage with the content, video advertising is highly visible and can be easily consumed by the viewer. This makes it an ideal format for delivering brand messages and engaging with customers.

The Power of Social Media

Another reason for the growth of video advertising is the increasing use of social media platforms. With the rise of platforms like YouTube, Facebook, and Instagram, companies have access to a vast audience of potential customers. These platforms allow companies to target specific demographics and interests, making it easier to reach the right people with their advertising messages.

In addition to its effectiveness and reach, video advertising also offers a number of other benefits for companies. For example, it can be used to showcase products or services in a more interactive and engaging way, which can help to increase conversions and sales. Video advertising is also more shareable than other forms of advertising, which means that it has the potential to reach a wider audience through word-of-mouth and social media sharing.

Maximizing the Benefits of Video Advertising

To maximize the benefits of video advertising, companies should focus on creating high-quality, engaging content that resonates with their target audience. This can include everything from product demonstrations and customer testimonials to entertaining or educational videos that provide value to the viewer.

It is also important for companies to consider the platform they are using to deliver their video content. Different platforms have different features and capabilities, and it is important to choose the one that best fits the needs of the business. For example, YouTube is a great platform for companies that want to reach a wide audience and gain visibility through search, while Instagram is better suited for companies that want to showcase their products or services through visually stunning content.

The Future of Video Advertising

Overall, it is clear that video advertising is a powerful and effective tool for reaching and engaging with consumers. As more and more companies recognize the benefits of this fast-growing digital trend, it is likely that we will see even more widespread adoption of video advertising in the coming years. So, it is the right time for companies to start incorporating video advertising into their marketing strategies if they want to stay ahead of the competition.

Transform your Online Presence with our Digital Marketing Expertise

It’s time to join the digital revolution if you own a business. The development of the internet and the spread of digital technology have significantly altered how we conduct business. The days of relying entirely on conventional advertising strategies like billboards and print ads are pretty much gone. In the era of digitalization, reaching and engaging with customers is all about having a strong online presence and utilizing the potential of digital marketing. Join this digital revolution at Bardhaman digital marketing office.

Why should you participate in the digital revolution then? Starting off, going digital can dramatically increase your company’s reach and visibility. You may reach a larger audience and bring in new clients from all over the world with the appropriate digital marketing methods. To better meet the demands of your clients, you may also use digital channels to customise your marketing campaigns and target particular demographics.

Going digital has several advantages, one of which is the ability to analyse and evaluate the success of your marketing initiatives. Calculating the return on investment for your campaigns using conventional marketing techniques can be challenging. However, with digital marketing, you can utilise tools like Google Analytics to precisely track the performance of your marketing initiatives and to inform data-driven decisions that will boost your outcomes.

Finally, embracing the digital revolution will help you maintain your competitiveness in the hectic business world of today. If you’re not using digital marketing to reach and interact with customers like your competitors are, you run the danger of slipping behind. You can remain on top of trends and give your company the edge it needs to succeed in the contemporary market by embracing digital marketing.

The digital revolution has here and won’t stop. Having a good online presence is crucial if you want your business to succeed in the modern marketplace. You may connect with your target audience through digital marketing in a level that is simply not possible through traditional marketing. There are multiple approaches to connect with your customers online, including social media, email marketing, and website optimization. Join the digital revolution with MG Web Corporation at Bardhaman digital marketing office and don’t get left behind.

Xiaomi surprises us with Smart Speaker IR Control

Xiaomi Smart Speaker (IR Control) has been launched in India. The IR transmitter acts as a voice remote control for home appliances. The speaker features a 1.5-inch full-range driver and far-field microphones. The Xiaomi Smart Speaker also comes with an LED digital clock display. The smart speaker houses an inbuilt Chromecast and Google Assistant support. The speaker with IR control features physical buttons at the top for controls. It is available only in a single color option and can be purchased from Xiaomi’s official website, Flipkart, and others.


Xiaomi Smart Speaker (IR Control) is priced at an MRP of Rs 5,999, but is currently selling at Rs 4,999. The smart speaker can be purchased from Xiaomi’s official website, Flipkart, and others. The smart speaker from Xiaomi is available only in a Black color option.

The Xiaomi Smart Speaker with IR control can act as a voice remote control for home appliances as it comes with an inbuilt IR transmitter module, which when combined with Google Assistant lets you control non-smart devices using your voice. The speaker houses a 1.5-inch full-range driver, as well as two mics with far-field voice, and wake-up support.


The 360° sound guide cone design and innovative cavity design create a full and delicate sound, which is suitable for placement in the home.

Xiaomi’s Smart Speaker measures 95x95x14mm and weighs about 628 grams.


Furthermore, the Xiaomi Smart Speaker also comes with an LED digital clock display that supports adaptive brightness, which dims the light when it’s put on DND mode. The brightness levels automatically change depending on the ambient light. Users also have the option to choose desired songs and settings when keeping the alarm. The smart speaker from Xiaomi comes with support for inbuilt Chromecast. The physical control buttons on the speaker can be used to play/ pause, volume up/down, or mute audio.


A beautiful gadget to make your everyday mundane life a lot more active, refreshing & energetic. Listen to your favorite songs and dive into each note like never before. Get your hands on them right away.

How Can Social Media Marketing Help Your Business?

Social media, there’s no way you aren’t familiar with it yet. Over the past few years, it has completely changed the internet and the whole world of marketing. People have started utilizing these new forms of communication for their businesses.

What is Social Media Marketing and How It Works?

SMM or Social Media Marketing is a promising way for businesses to reach their existing and potential customers through social media. Before buying anything from any brand, at first, people discover and learn about the brand from the social media platforms like Instagram, Facebook, etc. Social media marketing brings remarkable success to the business by leveraging the power of popular social media platforms. It allows you to achieve your sales and marketing goals. It requires some strategies to reach the goals including:

  • Maintaining and optimizing business profiles regularly
  • Engagement means regularly posting relevant stories, reels, photos, and videos to attract the audience. Not only that it is salient to check and monitor your reputation by responding to likes, comments, and shares.
  • Last but not the least; build a community around your business/brand by following popular influencers and your followers.

Reasons Businesses should be utilizing these Social Media Platforms?

The business world is very much unpredictable. You need to be apprised of new trends to survive in this competitive world. Most companies are utilizing social media platforms to expand their businesses more.

The following are some reasons for utilizing social media platforms for businesses:

  • What is better than directly communicating with all of your customers without any physical presence? Most of your customers spent their free time looking at social media on their phones. Social media platforms like Facebook, Instagram, Snapchat, and YouTube have become the new way of relaxing. And it is beneficial because they are in the right places where you need them to be to expand your business.
  • It is salient to showcase your brand to grow your business. Social media offers a free marketing channel for creating brand awareness, relationship building, and driving new sales
  • Social media platforms help to develop a loyal community. Nowadays people enjoy being part of a business that is proactively building a lively community. It allows you to establish an emotional connection between your audiences and your company because social proof has become a part of the buying process. When people are analyzing who they’re going to do business with, it is obvious that they’re going to look at your website to know about your online reputation. And nowadays it becomes easier to know about your reputation by checking social proof. If you don’t have any followers on social media that means you don’t have any customers and probably nobody wants to have that kind of assumption about the business? So this is a reason to invest in social media platforms.

Customer service is the most important part of any kind of business. Social media is a great feedback source enabling your prospects to communicate with your company and helps to improve your customer service.

  • Interacting in social networks can significantly increase your online presence. Social media leads to massive exposure due to its worldwide access sharing capabilities in a huge amount of users.
  • If we compare social media platforms to traditional channels including printing and advertising, social media marketing is affordable for any business because the channel itself is free which cut the marketing cost.

Handling social media accounts can be very time-consuming for you while focusing on your business. At MG Web Corporation we have got expert for every field, so that you can do your business smoothly while your brand grows.

What is Backlinking? Different types, How to get and build more Backlinks in 2022

In simple words, a link from one website to another website is called Backlink.

That means links on your website which are not your website’s links are Backlinks.


Okay keep reading as we are making it more simpler!

Moz SEO company interviewed tons of marketing experts and they asked, what factors affect Google’s ranking the most? They all said Backlinks. So Backlinks are one website linking to another website. Google looks at it as votes. The more links that your website has, the higher your website is gonna rank. And in addition to that, they are looking at quality.

If Tata links to you, that’s way more effective than Dominos linked to you. And Google knows that it’s way harder to get a link from Tata than it is to get a link from Dominos.

Now another thing that they’re using within their algorithm is how related is that link? So a few things :

  • Google is looking at how many Backlinks you’re getting
  • How many you’re getting over time
  • It has to be natural
  • No paid links will work
  • How related those websites are
  • They are looking at something called domain authority

They are looking at how related those websites are.

For example if Tata links to your restaurant website, that’s actually not as effective as compared to Dominos linking to you.

But on the flip side, if Behrouz Biriyani linked to you, because it’s very relevant and they are within your space, that’s way more effective than if Domino’s linked to you.

It depends on how authoritative that website is. So, assume you’re getting tons of Backlinks, you’re getting from related websites and they have high domain authority,

A domain authority is from a scale of 0 to 100, 100 being a, a YouTube, a Facebook & it works like a Ritcher scale

Different ways of creating Backlinks :

  • Social Bookmarking
  • Blog Submission
  • Image Submission
  • Guest Posting – Using Footprints
  • Directory Submission
  • Classified Submission
  • Profile Submission
  • Article Submission
  • Web 2.0 Submission
  • Forum Submission

How to get Backlinks

  • You can create them :

Creating Backlinks means to manually add links to your site. This can be done by adding your website to directories, leaving comments on blogs adding a website to your social media profile. Anyone can do this with minimal effort, so they are not that effective from an SEO & Ranking perspective.

  • You can buy Backlinks :

Buying Backlinks is exactly as it sounds. You pay by webmasters or authors a fee and in return, they will link back to a page on your site. Now this is totally against Google’s Webmaster Guidelines & can potentially result in a penalty. That could be anything from losing ranking positions or even worse, getting your pages removed from Google’s search index. Also buying links isn’t exactly cheap.

  • You can earn Backlinks :

This is usually done by emailing other website owners and editors and asking them to link to you. This is the hardest method of the three, but generally speaking, the harder it is to obtain a link, the more valuable it’ll be. And for that reason, we’ll be focusing on earning Backlinks through email outreach.

Now not all links are created equal. Some will help propel your pages to the top of Google, while others can actually hurt your site. So ideally you need to get Backlinks from relevant websites and pages.

Google doesn’t provide Page rank or website authority scores, but there are two metrics we have tried to quantify for you :

  • Domain Rating : It represents the overall strength of a website’s Backlink profile.
  • URL Rating : It represents the overall strength of a page’s Backlink profile.

If you’re wondering what domain authority is, like what number a certain site has, you can go for :

  • Paid tool : You can go to, put the URL and they will spit out the domain authority.
  • Free tool : A free version of this is Open Site Explorer. If you Google ‘Open Site Explorer’, it will take you to, you can put in the URL, and it’ll tell you that site’s domain authority.

In this way, the more eyeballs that see your website, the higher probability that someone’s gonna link back to your site. And as you get more Backlinks your rankings will go higher and in this way you can bring more traffic.

The new MI Band 7 Pro & it’s feature

The Mi Band 7 Pro bracelet is a product that combines the features of health bracelets and smartwatches and makes it available to users. The bracelet features a 16-inch AMOLED screen with a pixel density of a 4-pixel Brinch. The display is wider than the standard version and larger than the 15-inch Redmi Smart Band 7 Pro display. The larger display space allows for more displays and information, and allows the user to better interact with the UI. The main advantage of this model is it takes advantage of GPS and it also supports other sensors such as QZSS, GLONASS, Galileo and Beidou. Another improvement of the model compared to the standard version of Mi Band 7 is the ambient light sensor that automatically adjusts the screen brightness. Always On Display is also available in this device and more than 100 new clock backgrounds are designed for it. Mi Band 7 Pro smart bracelet also features heart rate detection sensor and blood oxygen. If this bracelet feels the oxygen level of the user’s blood is too low, it will emit a special sound. Other important features of Xiaomi Mi Band 7 Pro can point to water resistance and can be used when swimming in the pool without worry.

Together with the Xiaomi 12S series, the company introduced the Mi Band 7 Pro fitness bracelet with the long-awaited GPS module. Although the novelty can be called a fitness bracelet only conditionally. The watch received a large 1.64″ AMOLED screen with a resolution of 456 x 280 pixels and a pixel density of 326 ppi. Therefore, together with rather wide frames, this makes it rather a budget watch that has a modest filling of a fitness tracker

  • The band is presented in a plastic case with metal spraying.
  • Its weight is 20.5 g without a strap, with dimensions of 44.7 x 28.8 x 11 mm.
  • Equipped with a battery with a capacity of 235 mAh, which is enough for 12 days of autonomous operation and 6 days with intensive use.
  • The watch is also equipped with heart rate and blood oxygen level sensors, which will monitor the indicators of the body’s condition around the clock.
  • It also has 117 different workouts, including water workouts, because the bracelet is water resistant (5ATM).

Mi Band 7 Pro has also received a large collection of watch faces, which gives users a wide choice of design. The novelty supports work with GPS, GLONASS, Galileo and QZSS satellites, and the screen can work in Always on Display mode. The watch is also equipped with an NFC module. You can buy the Xiaomi Mi Band 7 Pro fitness bracelet at an estimated price of $60.

Carl Pei’s Unique Nothing (1)

Carl Pei is a very smart guy, who founded a Consumer Tech Startup. 

Let’s dive into Carl’s journey before OnePlus and his experience in the smartphone industry. Carl Pei announced his new startup Nothing in 2020, which is now a most promising company in consumer tech. They are building unique products for the next generation.

Nothing has launched its First Smartphone the Nothing Phone (1) which has got some really surprising specifications and features, that too for a very catchy price.

It’s unleashing the Nothing Phone 1 with mind blowing specifications & design. Have an official hands-on look at Glyph Interface and 120Hz Display.

The device is coming with a 6.55-inch OLED display that will have support for 120Hz adaptive refresh rate, which is highly expected. The front and back are said to have a coating of Corning Gorilla Glass.

The company has already confirmed that it will be powered by a Qualcomm Snapdragon 778G+ chipset.

In terms of optics, there could be a 50-megapixel dual rear camera setup. Users will reportedly be able to record 4K videos at 60fps. The handset has Android 12 out of the box.

Nothing Phone 1 Pre-Order Pass Is Refundable!


Promising features of Nothing (1) :

  • Qualcomm Snapdragon 778G+ Soc
  • 50MP Dual camera Setup
  • 120Hz Display


The rear panel houses the dual-camera setup and the Nothing branding on the bottom left part is something very unique. You can see all the nuts and curved circuits in the design.

This transparent design of the Nothing Phone (1) is inspired by the company’s philosophy of bringing something different to the table. 

Living Ai’s Emo Pet Robot Update

EMO is a cute desktop pet equipped with artificial intelligence, ideas and plenty of personalities thanks to a wealth of sensors and unique technologies. Equipped with a wide-angle camera, optical drop sensors, a far-field microphone array and a neural network processor to name just a few of its features, the small robot is capable of reacting to you with realistic emotions and actions. With more than 10 advanced internal sensors, Emo knows what’s going on around him and includes an integrated voice assistant.

Living Ai’s Emo Pet Robot Update-Firmware 1.3.0! In this new update, Emo now can recognize itself in the mirror, interact with other EMO Desktop robots, and even see and interact with you! Some new features have also been added to the EMO pet app.

Another firmware update for EMO and an App update at the same time. Living Al is busy working on EMO and adding new animations and features. You can now play Tic Tac Toe with your robot friend and you can even give him your last name! This is very cool. EMO will even lose on purpose sometimes to give you a chance to win at the new Tic Tac Toe game! Finally, EMO can now roll a dice and choose a lucky fruit.

As said by experts, “Emo is inquisitive about the world around him. He moves independently to explore his surroundings on his own. He tracks sounds, recognizes people (up to 10 people) and objects and expertly navigates your desktop without ever falling off.”

Experts also say that, Emo is “Built with multiple sensors and cutting-edge techs, Emo is a cool desktop AI robot pet with characters that can self-explore the world and react to you with 1000+ faces and movements. Like a loyal companion, Emo cheers you up with music, dance movements, and online games! Emo is also a great helper that wakes you up, turns on the light, takes pictures and answers your questions, for a truly life-like pet on your desktop!”

Tips to grow organically in Social Media

Nowadays people are keen to set up their businesses. But setting up an entire business isn’t an easy game. It can be time-consuming, costly, and difficult to create an unforgettable identity in this huge world of businesses. Some of us think that the work is done once the business is up and running. No, it’s not the end, because it should have the ability to grow to shine in this business world.

They say, “Once you start the journey, you will understand the stairs are waiting for you.” Going digital is a stair to achieving success in the business world. You can see previously social media platforms were used to be a way to connect with people, but nowadays it has become the new future of businesses. Utilizing social media platforms is an effective strategy to grow your business. 

What is Organic Social Media?

While paid social is a social media activity that demands money, at the same time organic social media refers to any activity on social media without any kind of paid promotion. Organic social media connects you with your existing audience.

Organic social media offers a slow and steady but less risky growth to the business. In organic social media platforms, you can develop unique products that help you to gather more traffic to your website. It may lead to profit by engaging your target audiences, boosting your SEO, increasing brand loyalty, improving customer care, and so forth. 

Some Tips to Grow Organically on Social Media

The followings are some tips to grow your business organically on social media: 

  • All your efforts may go in vain if you can’t choose the right place to focus. That’s why you need to select a social channel as per your audience. Simply ask your best customers which social media platform they often use by calling them to know how they are doing or by sending an email.


  • To be a social media rock star, you need to optimize your social media platforms properly by knowing ins and outs of these platforms. Here are some SEO tactics to generate more traffic to your page:
  • Make a unique and easy-to-remember username.
      • Choose a recognizable brand logo.
      • Post descriptions that are keyword rich. 
      • Use a trackable link that connects the page with your website.


  • Creating evergreen content can help you to connect with more people on social media. It may be harder to do but have a varied lifespan. One condition to gather more customers on social media is to post engaging content.
  • Sometimes smart work helps you to bring more fruits than hard work. Here on social media platforms, smart work is the key to success. For example, if we talk about Facebook, they have clearly said that the newsfeed displays only 300 relevant posts to increase engagement. That means frequently posting isn’t the key here. In social media, quality matters more than quantity. Posting relevant and high-quality contents increase the organic reach of your website. 
  • Creating groups on social media to promote businesses is a great way to build brand loyalty and attract people.  

What are you waiting for? Choose the best way to earn profit with organic social media. To know more visit our official profile or drop us a mail. At MG Web Corporation, we have taken the oath to provide you with the best expert guidance that helps to turn your business into a brand. 

Say hello to Apple’s 13-inch Macbook Pro with an M2 chip.

Say hello to Apple’s baffling computer, the 13-inch MacBook Pro with an M2 chip.

The New Macbook Pro 13 inch is with a whole new design, and a bigger screen and it looks so much more modern. This MacBook Pro seems like a relic from another era.

Apple claims that the 13-inch Macbook Pro is one of the best-selling computers they have. The 13-inch MacBook Pro has an aluminium unibody case, which makes it very very attractive and far better than any other PC. It got a brilliant Retina display, a FaceTime HD camera and got studio-quality mics. Absolutely amazing, you need to get a hand on this.

Also Apple’s New M2 MacBook Pro is now ready for pre-order and got released on June 17, with deliveries and in-store availability to follow from June 24.

The 13-inch 2022 MacBook Pro with M2 is a very curious device. You’ll get a new generation chip and all the added support longevity that comes with it, but it’s trapped in a chassis design that was starting to look a bit aged when the M1 chip generation first made its debut.


The features included the following :

  • It’s up to 1.4x faster than the M1 model²
  • It’s up to 6x faster than the Intel-based model²
  • It got up to 20 hours of battery life¹
  • M2 is bringing more power as compared to M1
  • With 60hz screen, wide bezel & 2 ports
  • Blazing fast performance with active cooling, due to which you can run CPU & GPU intensive tasks for hours

For final words, this 13-inch Macbook Pro M2 is so advanced that it is compelling everyone to think what MacBook 14, 15, 16 are gonna be like. It’s expected to have more advanced, more sleek, more modern, with immense features in build for great user experience.