Instagram has transformed itself from a photo & selfie sharing app to a full-fledged marketing channel/platform

When Instagram first came in 2010, it was just like Facebook, Orkut or any other social media platform, where you could connect with people globally, and upload selfies, pets & foods. But Let’s fast forward to 2022, what’s the scene now?

The game has changed. Instagram has transformed itself from a photo and selfie sharing app to a full-fledged marketing channel/platform where you can do “BUSINESS”.

Can my business benefit from Instagram?

First of all, it’s a SUPER YES. Instagram is such a unique platform which is low in cost and high in effect. 

Due to its huge user database, you can easily increase your business or brand awareness. 

The platform requires patience & consistency.

  • Gathering followers needs good content creation.
  • Gathering likes need good visual graphics.
  • Gathering saves need useful and informative pieces
  • Gathering shares need quirky and light content/memes

This is not magic!!

Keeping a follow check on these regularly and continuing to post about your products/services will never let you down.

One fine day you’ll realise Instagram’s algorithm is pushing your content to various users.

Why Instagram Marketing is so effective?

It’s just because of :

  • Instagram format
  • Visual nature
  • Massive opportunities
  • Interesting features
  • Huge user database
  • Instagram’s bang on Algorithm

What do various studies say about Instagram?

  1. With 55.8% of social networking in the USA, Instagram has already become one of the most used sites.
  2. Instagram has created increasing website traffic & SEO rankings.
  3. Approximately 80% of marketers or digital marketing experts claim to have increased website traffic with an active presence
  4. 73% of adults, who stay online, visit various product websites.
  5. 80% of lead generation cost is saved with social media advertising.
  6. 72% of purchase decisions are made by Instagram users after seeing something on Instagram.
  7. Most searched categories on Instagram are clothings, makeups, shoes & jewelleries.

How Instagram Marketing depends on Instagram Algorithm?

Did you ever go like, “aarrgghhh!! the ever-mysterious algorithm” 🙁 In 2016, Instagram replaced the chronological feed with the Instagram algorithm. This announcement couldn’t bring out any fire at the very first. Then why did Instagram switch to an algorithm from a chronological feed? Size matters, when Instagram became popular, it was becoming very hard to keep up with the photos and videos people share. People use to miss 70% of feed when it was in chronological order. But when the Instagram algorithm came into the scene, it started re-organising people’s feeds with content which is relevant to them.

Let’s say you searched about makeup tutorials or sports bikes on the explore page. You liked them or followed them. You’ll notice your whole explore page has makeup tutorial videos or sports bike videos. Instagram automatically guessed your content taste and starts re-organising your feed with makeup tutorials or sports bikes. Instagram thinks you’ll like these posts as well, and in most cases, it works. But it’s very hard to say what kind of contents Instagram will prioritize according to the algorithm as it’s always changing.

It’s hard, but it’s not difficult.

As a business, follow these few factors, that can take your business to heights with the Instagram algorithm :

  1. Interest
  2. Timeliness
  3. Relationships/Community Building
  4. Frequency
  5. Following
  6. Usage

MG can help you with Instagram Marketing

We can understand that without expert guidance, it’s a bit hard to understand what’s best for your business and how you can turn your business into profits with Instagram marketing. There’s nothing to panic about, MG Web Corporation is always by your side to give you expert guidance to transform your business into a big BRAND.

If you want to grow your business through Instagram, drop us a mail now!

Digital Marketing : Importance & benefits to your business in 2022

The most lucrative business going on for the past couple of decades is Digital Marketing.

Marketing in itself has always been about connecting with your targeted audience at the right time & right place. But any form of marketing which is done online is called Digital Marketing.

Would you believe that the number of people using the internet and going online is increasing every single day?

So Digital Marketing plays a very important role for businesses in creating brand awareness.

And it could be done through

  • Website
  • Social media
  • Ad strategy
  • And much more

Why is Digital Marketing Important?

Digital contents, strategies, and social presence are the very primary things a person goes through to know more about that particular brand. Traditional methods or ideas are great but in 2022 it’s high time to shift to modern-day digital marketing and its strategies.

Benefits of Digital Marketing

  1. Detailed focus with less communication & more outputs
  2. The best cost-effective way to bring your brand online by
  3. Forget outbound marketing methods
  4. Digital Marketing is measurable
  5. Easier to adapt & change
  6. Improves conversion rate
  7. Engage the audience at every step

Opportunity from Competitor Lifecycle

  • SWOT Analysis : At every step, a digital marketing agency should continue its SWOT Analysis(Strength, Weakness, Opportunity, Threat). This means while you’re delivering to your clients, it’s important not to forget your place and your value. If you analyse your Strength, Weakness, Opportunity & Threats, it becomes easy to figure out how to stay further ahead of your competitors. Because every single day some other new agency is emerging with new techniques to compete with existing digital agencies. So SWOT Analysis can be an answer to competition.
  • RACE Framework : RACE Framework is a very smart tool with which digital marketers and agencies can track their growth process. The online competition is fierce and to win, you need a solid plan, where you can manage & optimize your digital channels against your targeted competitors. Following is the RACE Framework :
    • Plan
    • Reach
    • Act
    • Convert
    • Engage

These could be further breakdown into small and simple steps

      1. Exploration
      2. Decision Making
      3. Purchase
      4. Advocacy

These all will help in either Targeting or Retargeting or Positioning or Repositioning your brand against the competitor.

Trends to take advantage from

  • Metaverse : Facebook is betting big on this future web. There’s a huge space & opportunity for the marketers to grow in this space. Instagram’s newest feature updates are beneficial for small businesses.
  • Influencers B2B & B2C : Influencers are growing & so is Influencer Marketing. The Influencer Marketing segment has already reached $13.8 billion in 2021, and from then it is growing rapidly. Endorsing with Influencers provides relevance to the context and increases the genuineness of the product.
  • Bring a more strategic approach : In this ever-changing state of the world, it is very important to stay with the trend and come out with a more strategic approach every time. 
  • LinkedIn & its growth : The best way to game up the digital game is to build strong networking and connections.
  • SEO : As search algorithms are becoming smarter, marketers and agencies need to focus more time on understanding the algorithms of traffic. 

Final Words

Healthy competition is always great, but don’t forget the roots and your foundation while competing with your competitors. Every content should make sense. And the must golden line to remember is Less is More. The competition is high but digital agencies should always focus on their growth. The growth of the company, relationship with employees and clients, and 24*7 assistance to your clients always gain credibility.

MG Web Corporation is a new-age digital agency which is beautifully fulfilling every criterion in becoming one of the best digital marketing agencies globally. We take care of your foundation and roots, that even if the competition is high there shouldn’t be any compromise with quality. If you want to upscale your business, we can help you with all the latest research, trends and technologies for YOUR BRAND’S best GROWTH.

Finally, the oldest browser retires after 27 years of serving the Earth

Finally, the oldest browser retires after 27 years of serving the Earth

MG Web Corporation is paying tribute to Internet Explorer, a very legendary web browser which is finally getting retired today. This web browser was launched in 1995 and after 27 years it’s getting retired. Internet Explorer will stay alive in the Edge browser because you can use IE Compatibility mode and surf old websites easily that are made for Internet Explorer.

Microsoft preparing to shut down Internet Explorer after 27 years from 15th June. Tech giant Microsoft has finally announced the retirement of its oldest browser, Internet Explorer. After 27 years of service, the app is set to retire in peace this week. Internet Explorer was first released in 1995 as an add-on package for Windows 95. Later, Microsoft started providing it for free as part of the package. Sharing the latest update, Microsoft said that Internet Explorer will be rendered inoperable from June 15 The browser reached a peak of 95% usage in 2003, but it was unable to maintain its position, and the user base began to decline dramatically. Many competitors entered the browser market and began offering better user interfaces, faster internet speeds, and smoother performance. It appears that Internet Explorer was unable to keep up with the competition, and it has gradually devolved into nothing more than a default explorer used to install other browsers.

Sean Lyndersay, Microsoft Edge Program Manager, stated that “the future of Internet Explorer on Windows 10 lies in Microsoft Edge.” “Not only is Microsoft Edge a quicker, more secure, and more contemporary browsing experience than Internet Explorer, but it also addresses a crucial concern: compatibility for older, legacy websites and applications,”

Microsoft halted new browser feature development in 2016, and this may be the first time the tech giant has decided to phase out Internet Explorer. Netizens said they were feeling kinda nostalgic after the news broke out.

Xiaomi Pad 6 series is about to get launched in July or August

Introducing #TechThursday

#xiaomi #xiaomipad6

 

In 2022,  Android tablets, for a modest amount of money, which offers everyone a user experience that is simply amazing in terms of its combination of qualities.

Absolutely everyone, without any doubt, will be satisfied with such a novelty, which will go on sale under the name Xiaomi Pad 6. This device has already been created, and its presentation and launch will start within the next 2 months.

It turned out that Xiaomi is going to release three modifications to the Pad 6. So, buyers are waiting for models such as Pad 6, Pad 6 Pro and Pad 6 Pro 5G.

All of these offer an amazing user experience for the latest advanced data technologies. The novelties will receive the latest MediaTek processors, while the most advanced model will be able to offer the flagship Qualcomm Snapdragon 8 Gen 1 chip. One of the key features of all three tablets will be a new OLED screen that will offer a refresh rate of 144 Hz.

The charging power, depending on the tablet modification purchased, will be from 67 W to 120 W, that is, even the most affordable configuration will be able to charge as quickly as possible, and therefore users are guaranteed to not have to wait for something too long. The new tablets will receive a metal and glass case, a USB Type-C interface, and at the same time stereo speakers that can provide extremely high sound quality. Right out of the box, all phones will have the Android 12 operating system installed in the form of MIUI 13 proprietary firmware. In the future, as soon as Android 13 is released, users will be able to install it as well, but as part of the MIUI 14 firmware.

Adding to the benefits and advancements, we know that the Xiaomi Pad 6 series is the successor of Pad 5 series.

It’s known for its great digital drawing capabilities. With its smooth glided pen, it makes everything easy, effortless and feather-like light. It could be assumed that Pad 6 is going to be terrific when it comes to the advancement of Digital drawings. People who are creative, and love to do doodling, caricature or graphic designing, will love this.

With the help of a few softwares like Adobe Illustrator Draw, Ibis Paint, Sketchbook by Autodesk, etc you can create beautiful graphic designing works with Xiaomi Pad 6 series.

Summing up the specifications of Pad 6 :

  1. It has 3 models each with unique colour
  2. QSQ Technology
  3. 5aG Band, SA/NSA
  4. Android 13 OS
  5. Chipset Snapdragon
  6. RAM – 6/8GB, Storage – 256/512GB
  7. Processor – CPU Octa-core
  8. Stylus Support (magnetic)
  9. Dual SIM, Nano-SIM
  10. Display – IPS LCD
  11. Resolution – 1600×2560 pixels
  12. Refresh Rate – 120 GHz
  13. Battery – 8720 mAH
  14. Dual Camera

10 Tips For Building a Social Media Strategy in 2022

Looking up for tips to build your social media strategy in 2022?

Then you’re at the right place, with over 4.55 billion active users on social media, it’s no doubt that social media is an effective channel to build an online presence for your brand, acquire traffic, and boost sales.

Building a Social Media Strategy is the key ingredient to defining and accessing your goals, whether you want to grow your brand’s social media presence, acquire traffic, or boost sales, a social media strategy is very crucial.

Before we move ahead on the tips to help you in building a social media strategy in 2022, let’s first look at the definition of  “Social Media Strategy”.

What is a Social Media Strategy?

A social media strategy is a guideline that helps define how you or your organization will use social media to achieve your brand goals, it also answers the “Why” of all the content you post on your social media page.

10 Tips for Building a Social Media Strategy in 2022

Here we will discuss some of the useful tips which will help to build your social media strategy in 2022 as follows:

  • Define and Set your Social Media Goals

    The first step to building a winning social media strategy is to define and set out your social media goals, without well-defined goals, you can’t achieve success on social media.

    Set out an S-M-A-R-T goal for your social media business page. Your goals should be:

      • S – Smart
      • M – Measurable
      • A – Attainable
      • R – Realistic
      • T – Time bound

For eg: “I want to grow my Facebook audience by 30% in the next 3 months.”

  • Research your Target Audience

Take time to research your target audience, which social media platforms they use, their interest, needs and desires on social media.

Learn everything you need to know about your audience, that’s the key to building a successful social media strategy.

 Create your audience personas

You should try to know things about your target audience like:

    • Age
    • Sex
    • Location
    • Occupation
    • Nationality
    • Interest
    • Pinpoints et al.
  • Get to know your competition

    Conduct a competitive analysis of your Competition. This helps you to know more about your Competition’s strengths, and weakness, which will give you an overview of what to expect in the industry, how to set yourself up for success, and how to set up your own social media strategy.

  • Plan with a Social Media Content Calendar

Building up a winning Social Media Strategy in 2022 requires you to plan with a content calendar, like Hootsuite or Facebook business manager.

You should avoid launching your presence on social media for a couple of weeks, then let its activity dry up. When you’re social media presence appears to abandon, your audience may think you are out of business because you’re no longer updating your page.

Schedule your post ahead of time using a scheduling tool, rather than updating constantly your page.

Your social media content calendar ensures that your posts are scheduled appropriately at the best time.

  • Consistently Create and Post High-Quality Content

To make sure as many people as possible see the content you post on social media, it must be top quality, it should be helpful, inspirational, entertaining, and valuable content that people will like to comment on, click, share and like.

Post at least a couple of times per week, so that your content continues to appear in the newsfeed of your most engaged audience.

Focus on creating valuable, and inspirational content to get the most out of engagement.

  • Don’t Over Promote

The majority of social media users don’t visit Facebook, Twitter, Instagram, et.al to always be given the hard to sell by companies. To be able to build a great social media strategy in 2022 you will have to change your mindset from “what we can sell you,” to “what we can do to help you.” By doing this you are building relationships with your audience and providing value to them.

  • Re-purpose Content across Social Media

Blog about it, tweet it, make a video, share it on Facebook and turn it into an infographic for Pinterest et al.

  • Humanize your brand

Humanize your brand and be emotive by making use of emojis in your content. Being open, transparent and unique in all of your communication emojis makes it easier for you to express your emotions.

  • Keep Track of your Performance and Adjust your Social Media Strategy when Necessary

Building up a social media strategy in 2022 is extremely important for your business that’s the more reason why you should keep track of your performance. You can achieve this by;

    • From time to time evaluate your last 10 Social Media posts and ask yourself this question “what value am I providing and what purpose am I serving.”

Remember social media followers will stick more to a brand they can trust.

  • Reconsider ROI (return on investment) Metrics

You may not always want to focus on monetary return, social media return on investment is not like traditional marketing.

You might want to consider more on Metrics such as brand awareness, strengthening loyalty, engagement with existing customers and word of mouth promotion.

  • Respond to your Customer’s Questions

Don’t ignore any messages from your customers or even delete their complaints, make sure to respond their queries with instant solutions.

  • Wrapping Up

Social media is growing fast, and new network surfaces, you need to frequently update and build your social media strategy, to keep up with the growth.

Consistency and patience in your efforts are the keys to growing a social media audience.

These are some of the tips which will help grow your social media strategies in 2022. Hope you achieve successful results after implementing these tips on your social media strategies.

What Is The Scope In Digital Marketing In 2025, And How Big Will This Industry Be?

In the past decade, digital marketing has exploded onto the scene and has become an indispensable part of every business’ marketing strategy. While digital marketing as a whole will continue to grow as technology advances, what area of digital marketing will grow the most? Which will shrink? This post takes a look at how big digital marketing will be in 2025, and what parts of it are likely to grow or shrink. We’ll examine each area of digital marketing individually, including social media, search engine optimization (SEO), email marketing, display advertising, mobile app advertising, and analytics.

Digital Marketing Will Continue to Grow Rapidly

Digital marketing is a billion dollar industry, and it continues to grow rapidly. In fact, research shows that by 2025, more than 80% of marketers who don’t currently use social media plan to start using it to market their business. So what does that mean for businesses that are just starting out now or those who haven’t yet made their way into digital marketing? More people are involved in digital marketing than ever before, which means there are more opportunities for newbies and veterans alike to take advantage of.

 

It’s a question that most industry insiders and consumers ask, but trying to guess how fast something is growing isn’t an exact science. However, one company has created models for digital ad spending that estimates worldwide spending will hit $223 billion by 2020 (growth of about 8.4% per year) and projects social media ad spending to reach $27 billion globally by 2021 (almost double what it was in 2016). If those projections are accurate, how much bigger could social media advertising get by 2025? It’s hard to say for sure. But if recent growth rates continue, it wouldn’t be surprising if social media advertising makes up more than half of all internet ad spending in just five years.

Digital Advertising Will Still Dominate the Industry

But with increased media fragmentation and more ways to reach consumers, digital ad spending will still be dominating in 2025. According to eMarketer, US digital ad spend will grow by almost $14 billion in 2019 alone—representing a 39% increase over 2018 and accounting for more than 54% of total US advertising expenditures. And even though Google and Facebook will control roughly 70% of all digital ad spend in 2019, it’s predicted that by 2025 other online platforms like Amazon and Snapchat will have grown significantly. Combined, these four sources of digital media are expected to command about 80% of all digital advertising expenditures in 2025.

Businesses Will Invest in Digital Marketing – And They Should

With increasing competition among businesses, digital marketing will be crucial in achieving success. Even if you’re not in a big city, digital marketing can help you acquire new customers and ensure they’re aware of your brand. The more innovative your campaign, the better chance you have of standing out from competitors and generating enough buzz to become a go-to brand. According to PwC’s Business Monitor report from 2016, 89% of executives believe that digital transformation is key to business growth – with only one-third claiming their companies are ready for it. That means there will be room for startups and new brands as larger businesses continue to struggle with change.

Digital Marketing Is Growing up

One thing that has remained true over time is people want convenience. Consumers today have more on their plates than ever before and demand instant information, entertainment, and answers to all of life’s questions. This ever-growing demand for instant gratification has spawned digital marketing as a means to satisfy those demands—and it’s here to stay in 2025. Digital marketing is expanding every year, with Google currently predicting in-store mobile search will overtake PC based searches by 2015. Companies looking to keep up with their customers must be willing to expand their marketing efforts beyond traditional forms like email blasts or magazine ads and embrace digital channels like social media, SEO, PPC campaigns, and content publishing in order to remain relevant.

 

One way to estimate how large digital marketing will be in 2025 is to look at how many dollars are currently being spent on digital marketing campaigns. Although it’s difficult to get an exact number, Forrester Research estimates that marketers across industries are investing $14 billion into online ads. That’s huge!

New Career Opportunities Will Emerge

In 2025, digital marketing will be an $8.6 billion industry, according to data from Statista. If you’re wondering how big that number is, just remember that in 2017, digital marketing was worth less than $6 billion globally. That’s a lot of growth potential and a lot of career opportunities. Companies today need more (and more specialized) marketers than ever before—from social media marketers to content strategists to paid search managers. Experts predict there will be a continued increase in demand for these roles; as social media becomes increasingly sophisticated, brands will need savvy individuals to take control of their presence across multiple platforms and keep customers engaged with fun and exciting content.

Why You Should Embrace Digital Marketing

Digital marketing is an ever-changing beast, with new developments and ideas emerging seemingly every day. If you’re marketing any kind of product or service in 2025, it’s safe to say that your marketing efforts will be at least somewhat digital. But it’s hard to know just how big digital marketing will be. Only thing we can be sure of is that whatever happens will change everything we know about digital marketing in 2025. What does a future with even more digital marketing look like? Will e-mail campaigns still exist? How about social media ads? And just how big will Google+ be by then? No one knows for sure, but here are some giant possibilities.

Advantage of the Free Experience of Digital Marketing

Consider for example, that of the Fortune 500 companies in 2017, 89% were using digital marketing in some form. And as time goes on, we’ll see a shift towards content distribution through channels such as messaging apps. It will result in customer acquisition through platforms such as social media and mobile marketing. To illustrate, currently it is predicted that by 2025, 80% of global internet traffic will be video-based. Furthermore, 78% of consumers admit to having purchased an item they saw promoted in an email or ad on a social media platform. On the whole, digital marketing provides more freedom than traditional marketing.

Conclusion

The digital marketing industry will be huge, but digital marketing will not just be focused on using social media and apps. It is estimated that nearly 70% of all shoppers will rely on their smartphone while shopping in stores in 2025. This means retailers will be focusing a lot more on mobile optimization. They want to provide an online experience that mimics a real-world shopping trip. That’s why marketers should start putting more effort into app creation, rather than relying solely on websites for traffic generation in 2025. Marketers should also put more focus into location-based marketing and geo-targeting because of apps such as Foursquare, Instagram, and Snapchat that are location based and use geo-targeting in some capacity.

10 Reasons Why Digital Marketing is a Necessity

Digital marketing has become increasingly important over the last few years, as more consumers rely on the internet to make purchasing decisions and find information about products and services. Because of this, it has become vital for companies to invest in digital marketing solutions if they want to compete successfully in their niche. Here are 10 reasons why digital marketing is a necessity for companies.

The explosion of digital advertising has changed marketing as we know it. More and more companies are using digital marketing as a way to reach potential customers and boost sales. With so many people around the world using smartphones, tablets, computers, and other internet-connected devices, digital advertising is becoming increasingly popular. People prefer online ads because they’re fast and convenient.

Content Marketing Gives Voice to Your Brand

Customers don’t just want your products; they want to know who you are. Companies that use content marketing build trust and engage with their audience on an emotional level. This means customers feel more connected to you and more likely to listen when you have something valuable to say. Marketers can also use content marketing as a vehicle for building loyalty programs, growing communities around brand advocates, and promoting word-of-mouth advocacy among customers. In essence, using content marketing doesn’t just make your business more accessible; it makes it relatable too.

By Investing in Your Branded Voice, You are Growing Trust

Establishing your brand through digital marketing strategies like blogging and social media gives you an opportunity to become a trusted source of information, which in turn leads to establishing relationships with new customers and prospects. When someone knows, likes, and trusts you enough to purchase from you over and over again—trust become very valuable. In fact, 88% of consumers say they would spend more with brands that share their values. This value directly translates into sales. When people trust your business, they are more likely to purchase from you time after time.

Real-Time Communication Fosters Relationships

A major benefit of digital marketing is that it facilitates real-time communication with your customers. That means you’re not only providing information, but you’re also connecting with people and fostering relationships—not just selling your product. The extra effort has tremendous value for both customers and businesses in general, especially when dealing with loyal customers who can provide referrals to new potential business opportunities for you. People like to work with people they know, like and trust—and that takes time to develop in today’s world.

Influencer Marketing Builds Credibility

As you learn more about influencer marketing, you’ll realize that it isn’t just a means to sell your products. It can also help build credibility and solidify your reputation as an expert in your industry. One way to do that is by working with an influencer who shares ideas and advice on topics related to yours. By supporting each other, you’ll be able to boost one another’s reputations while showcasing your expertise—allowing you to charge premium prices for your services. For example, if you’re writing parenting tips and helping families keep their kids safe online, you could partner with well-known parenting blogger and speaker Jill Smokler on her website or social media channels.

A Paid Search Strategy Builds Brand Awareness

Paid search ads may be more expensive than social media and SEO, but they have their place. If you have an established brand, using paid advertising can build awareness by placing your name in front of new potential customers who might not otherwise know about you. It’s also a great way to test new ad copy or targeting strategies to get results as quickly as possible. In addition, if your business heavily relies on repeat customer traffic, paid search ads can keep your name at top-of-mind while delivering similar benefits of SEO. Keep in mind that paid search should only make up 15 percent or less of your total marketing budget—as with any online advertising strategy, it’s important to measure results to ensure your investment is worthwhile.

Pay Per Click Reaches Buyers Directly

Internet marketing has come a long way in recent years, but one thing has remained constant: it’s still tough to reach and grab shoppers directly. When was the last time you saw an ad for shoes on TV? Probably never, right? That’s because digital media channels are specialized and enable marketers to focus their efforts on people who actually want what they have to offer. No other advertising channel provides these two things—and that’s why digital marketing is so valuable. It puts advertisers in front of buyers precisely when they need them most: at every stage of their buying journey.

Targeted Advertising Drives Results

Marketers have gotten to know their customers better than ever before—fully understanding their wants and needs. Customers love personalized ads because they save time and help them locate what they want. A targeted ad will yield better conversion rates since it requires less mental effort for people to interact with it. This targeted form of advertising also allows you to analyze which demographics respond best to the specific ads, meaning you can test and refine each piece of marketing until it is ideal. Efficient targeting leads to repeat customers, meaning the more someone sees your ads, the more likely they are to buy from you. Targeting tools improve return on investment (ROI), too, so a 300% or more improvement is pretty common.

An Email List Develops Customer Loyalty

The primary benefit of digital marketing is that it drives traffic to your site. As you continue to optimize your SEO, more visitors will be drawn to your site. Once they’re there, you can start building customer loyalty through an email list. You can offer incentives and promotions like free shipping or 10% off first-time orders. Developing a loyal customer base will help ensure repeat business and referrals. And remember: once people opt in for email, they’ve given you permission to contact them again in future campaigns. There are no restrictions on how often or when you can reach out by mail after giving out an email address – so take advantage of it!

Social Media Engages Customers in the Conversation

While social media can be detrimental to one’s career if not used properly, it has become an important aspect of digital marketing. When brands and businesses embrace social media, they have access to their audience in ways previously unimaginable. While there are paid options for promoting through these channels, sometimes we must consider how much engagement we can gain from them for free before taking that step. The possibilities for engaging your customers in real-time about your brand are endless and should be taken advantage of when building your brand online. If you want more followers on Twitter or likes on Facebook, start by listening first before shouting from a loudspeaker! This can increase sales as well as help grow your client base while keeping you relevant and current in what matters most to today’s consumer: quality content.

Data Analytics Helps Optimize Your Efforts

Analytics are incredibly important for digital marketing, especially in terms of defining and tracking conversion rates. Being able to track key user behavior metrics (time on site, goal completions, pages viewed, repeat visitors) will help you optimize your overall online marketing strategy—and determine which mediums are best suited for your needs. Marketers who have solid analytics also have better insights into their audience’s behaviors and preferences than those who don’t—knowledge that can be used to better tailor content and campaigns. Data helps paint a clearer picture of what’s working (and what isn’t) so you can focus on where you should be spending your money.

Last Word

As you can see, digital marketing is growing at an unprecedented rate. If you want to be successful in today’s business climate, digital marketing needs to be a core component of your strategy. There are many other reasons why it’s important to invest in digital marketing; if you would like more information, feel free to reach out and we will gladly work with you! Don’t wait any longer; get started today!

 

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