Social media, there’s no way you aren’t familiar with it yet. Over the past few years, it has completely changed the internet and the whole world of marketing. People have started utilizing these new forms of communication for their businesses.

What is Social Media Marketing and How It Works?

SMM or Social Media Marketing is a promising way for businesses to reach their existing and potential customers through social media. Before buying anything from any brand, at first, people discover and learn about the brand from the social media platforms like Instagram, Facebook, etc. Social media marketing brings remarkable success to the business by leveraging the power of popular social media platforms. It allows you to achieve your sales and marketing goals. It requires some strategies to reach the goals including:

• Maintaining and optimizing business profiles regularly
• Engagement means regularly posting relevant stories, reels, photos, and videos to attract the audience. Not only that it is salient to check and monitor your reputation by responding to likes, comments, and shares.
• Last but not the least; build a community around your business/brand by following popular influencers and your followers.

Reasons Businesses should be utilizing these Social Media Platforms?

The business world is very much unpredictable. You need to be apprised of new trends to survive in this competitive world. Most companies are utilizing social media platforms to expand their businesses more.

The following are some reasons for utilizing social media platforms for businesses:

• What is better than directly communicating with all of your customers without any physical presence? Most of your customers spent their free time looking at social media on their phones. Social media platforms like Facebook, Instagram, Snapchat, and YouTube have become the new way of relaxing. And it is beneficial because they are in the right places where you need them to be to expand your business.
• It is salient to showcase your brand to grow your business. Social media offers a free marketing channel for creating brand awareness, relationship building, and driving new sales
• Social media platforms help to develop a loyal community. Nowadays people enjoy being part of a business that is proactively building a lively community. It allows you to establish an emotional connection between your audiences and your company because social proof has become a part of the buying process. When people are analyzing who they’re going to do business with, it is obvious that they’re going to look at your website to know about your online reputation. And nowadays it becomes easier to know about your reputation by checking social proof. If you don’t have any followers on social media that means you don’t have any customers and probably nobody wants to have that kind of assumption about the business? So this is a reason to invest in social media platforms.

Customer service is the most important part of any kind of business. Social media is a great feedback source enabling your prospects to communicate with your company and helps to improve your customer service.

• Interacting in social networks can significantly increase your online presence. Social media leads to massive exposure due to its worldwide access sharing capabilities in a huge amount of users.
• If we compare social media platforms to traditional channels including printing and advertising, social media marketing is affordable for any business because the channel itself is free which cut the marketing cost.

Handling social media accounts can be very time-consuming for you while focusing on your business. At MG Web Corporation we have got expert for every field, so that you can do your business smoothly while your brand grows.

In simple words, a link from one website to another website is called Backlink.

That means links on your website which are not your website’s links are Backlinks.

Confused?

Okay keep reading as we are making it more simpler!

Moz SEO company interviewed tons of marketing experts and they asked, what factors affect Google’s ranking the most? They all said Backlinks. So Backlinks are one website linking to another website. Google looks at it as votes. The more links that your website has, the higher your website is gonna rank. And in addition to that, they are looking at quality.

If Tata links to you, that’s way more effective than Dominos linked to you. And Google knows that it’s way harder to get a link from Tata than it is to get a link from Dominos.

Now another thing that they’re using within their algorithm is how related is that link? So a few things :

• Google is looking at how many Backlinks you’re getting
• How many you’re getting over time
• It has to be natural
• No paid links will work
• How related those websites are
• They are looking at something called domain authority

They are looking at how related those websites are.

For example if Tata links to your restaurant website, that’s actually not as effective as compared to Dominos linking to you.

But on the flip side, if Behrouz Biriyani linked to you, because it’s very relevant and they are within your space, that’s way more effective than if Domino’s linked to you.

It depends on how authoritative that website is. So, assume you’re getting tons of Backlinks, you’re getting from related websites and they have high domain authority,

A domain authority is from a scale of 0 to 100, 100 being a google.com, a YouTube, a Facebook & it works like a Ritcher scale

Different ways of creating Backlinks :

• Social Bookmarking
• Blog Submission
• Image Submission
• Guest Posting – Using Footprints
• Directory Submission
• Classified Submission
• Profile Submission
• Article Submission
• Web 2.0 Submission
• Forum Submission

How to get Backlinks

• You can create them :

Creating Backlinks means to manually add links to your site. This can be done by adding your website to directories, leaving comments on blogs adding a website to your social media profile. Anyone can do this with minimal effort, so they are not that effective from an SEO & Ranking perspective.

• You can buy Backlinks :

Buying Backlinks is exactly as it sounds. You pay by webmasters or authors a fee and in return, they will link back to a page on your site. Now this is totally against Google’s Webmaster Guidelines & can potentially result in a penalty. That could be anything from losing ranking positions or even worse, getting your pages removed from Google’s search index. Also buying links isn’t exactly cheap.

• You can earn Backlinks :

This is usually done by emailing other website owners and editors and asking them to link to you. This is the hardest method of the three, but generally speaking, the harder it is to obtain a link, the more valuable it’ll be. And for that reason, we’ll be focusing on earning Backlinks through email outreach.

Now not all links are created equal. Some will help propel your pages to the top of Google, while others can actually hurt your site. So ideally you need to get Backlinks from relevant websites and pages.

Google doesn’t provide Page rank or website authority scores, but there are two metrics we have tried to quantify for you :

• Domain Rating : It represents the overall strength of a website’s Backlink profile.
• URL Rating : It represents the overall strength of a page’s Backlink profile.

If you’re wondering what domain authority is, like what number a certain site has, you can go for :

• Paid tool : You can go to ahrefs.com, put the URL and they will spit out the domain authority.
• Free tool : A free version of this is Open Site Explorer. If you Google ‘Open Site Explorer’, it will take you to moz.com, you can put in the URL, and it’ll tell you that site’s domain authority.

In this way, the more eyeballs that see your website, the higher probability that someone’s gonna link back to your site. And as you get more Backlinks your rankings will go higher and in this way you can bring more traffic.

Nowadays people are keen to set up their businesses. But setting up an entire business isn’t an easy game. It can be time-consuming, costly, and difficult to create an unforgettable identity in this huge world of businesses. Some of us think that the work is done once the business is up and running. No, it’s not the end, because it should have the ability to grow to shine in this business world.

They say, “Once you start the journey, you will understand the stairs are waiting for you.” Going digital is a stair to achieving success in the business world. You can see previously social media platforms were used to be a way to connect with people, but nowadays it has become the new future of businesses. Utilizing social media platforms is an effective strategy to grow your business. 

What is Organic Social Media?

While paid social is a social media activity that demands money, at the same time organic social media refers to any activity on social media without any kind of paid promotion. Organic social media connects you with your existing audience.

Organic social media offers a slow and steady but less risky growth to the business. In organic social media platforms, you can develop unique products that help you to gather more traffic to your website. It may lead to profit by engaging your target audiences, boosting your SEO, increasing brand loyalty, improving customer care, and so forth. 

Some Tips to Grow Organically on Social Media

The followings are some tips to grow your business organically on social media: 

• All your efforts may go in vain if you can’t choose the right place to focus. That’s why you need to select a social channel as per your audience. Simply ask your best customers which social media platform they often use by calling them to know how they are doing or by sending an email.

 

• To be a social media rock star, you need to optimize your social media platforms properly by knowing ins and outs of these platforms. Here are some SEO tactics to generate more traffic to your page:
• Make a unique and easy-to-remember username.
• • • Choose a recognizable brand logo.
    • Post descriptions that are keyword rich. 
    • Use a trackable link that connects the page with your website.

 

• Creating evergreen content can help you to connect with more people on social media. It may be harder to do but have a varied lifespan. One condition to gather more customers on social media is to post engaging content.
• Sometimes smart work helps you to bring more fruits than hard work. Here on social media platforms, smart work is the key to success. For example, if we talk about Facebook, they have clearly said that the newsfeed displays only 300 relevant posts to increase engagement. That means frequently posting isn’t the key here. In social media, quality matters more than quantity. Posting relevant and high-quality contents increase the organic reach of your website. 
• Creating groups on social media to promote businesses is a great way to build brand loyalty and attract people.  

What are you waiting for? Choose the best way to earn profit with organic social media. To know more visit our official profile or drop us a mail. At MG Web Corporation, we have taken the oath to provide you with the best expert guidance that helps to turn your business into a brand. 

When Instagram first came in 2010, it was just like Facebook, Orkut or any other social media platform, where you could connect with people globally, and upload selfies, pets & foods. But Let’s fast forward to 2022, what’s the scene now?

The game has changed. Instagram has transformed itself from a photo and selfie sharing app to a full-fledged marketing channel/platform where you can do “BUSINESS”.

Can my business benefit from Instagram?

First of all, it’s a SUPER YES. Instagram is such a unique platform which is low in cost and high in effect. 

Due to its huge user database, you can easily increase your business or brand awareness. 

The platform requires patience & consistency.

• Gathering followers needs good content creation.
• Gathering likes need good visual graphics.
• Gathering saves need useful and informative pieces
• Gathering shares need quirky and light content/memes

This is not magic!!

Keeping a follow check on these regularly and continuing to post about your products/services will never let you down.

One fine day you’ll realise Instagram’s algorithm is pushing your content to various users.

Why Instagram Marketing is so effective?

It’s just because of :

• Instagram format
• Visual nature
• Massive opportunities
• Interesting features
• Huge user database
• Instagram’s bang on Algorithm

What do various studies say about Instagram?

1. With 55.8% of social networking in the USA, Instagram has already become one of the most used sites.
2. Instagram has created increasing website traffic & SEO rankings.
3. Approximately 80% of marketers or digital marketing experts claim to have increased website traffic with an active presence
4. 73% of adults, who stay online, visit various product websites.
5. 80% of lead generation cost is saved with social media advertising.
6. 72% of purchase decisions are made by Instagram users after seeing something on Instagram.
7. Most searched categories on Instagram are clothings, makeups, shoes & jewelleries.

How Instagram Marketing depends on Instagram Algorithm?

Did you ever go like, “aarrgghhh!! the ever-mysterious algorithm” 🙁 In 2016, Instagram replaced the chronological feed with the Instagram algorithm. This announcement couldn’t bring out any fire at the very first. Then why did Instagram switch to an algorithm from a chronological feed? Size matters, when Instagram became popular, it was becoming very hard to keep up with the photos and videos people share. People use to miss 70% of feed when it was in chronological order. But when the Instagram algorithm came into the scene, it started re-organising people’s feeds with content which is relevant to them.

Let’s say you searched about makeup tutorials or sports bikes on the explore page. You liked them or followed them. You’ll notice your whole explore page has makeup tutorial videos or sports bike videos. Instagram automatically guessed your content taste and starts re-organising your feed with makeup tutorials or sports bikes. Instagram thinks you’ll like these posts as well, and in most cases, it works. But it’s very hard to say what kind of contents Instagram will prioritize according to the algorithm as it’s always changing.

It’s hard, but it’s not difficult.

As a business, follow these few factors, that can take your business to heights with the Instagram algorithm :

1. Interest
2. Timeliness
3. Relationships/Community Building
4. Frequency
5. Following
6. Usage

MG can help you with Instagram Marketing

We can understand that without expert guidance, it’s a bit hard to understand what’s best for your business and how you can turn your business into profits with Instagram marketing. There’s nothing to panic about, MG Web Corporation is always by your side to give you expert guidance to transform your business into a big BRAND.

If you want to grow your business through Instagram, drop us a mail now!

The most lucrative business going on for the past couple of decades is Digital Marketing.

Marketing in itself has always been about connecting with your targeted audience at the right time & right place. But any form of marketing which is done online is called Digital Marketing.

Would you believe that the number of people using the internet and going online is increasing every single day?

So Digital Marketing plays a very important role for businesses in creating brand awareness.

And it could be done through

• Website
• Social media
• Ad strategy
• And much more

Why is Digital Marketing Important?

Digital contents, strategies, and social presence are the very primary things a person goes through to know more about that particular brand. Traditional methods or ideas are great but in 2022 it’s high time to shift to modern-day digital marketing and its strategies.

Benefits of Digital Marketing

1. Detailed focus with less communication & more outputs
2. The best cost-effective way to bring your brand online by
3. Forget outbound marketing methods
4. Digital Marketing is measurable
5. Easier to adapt & change
6. Improves conversion rate
7. Engage the audience at every step

Opportunity from Competitor Lifecycle

• SWOT Analysis : At every step, a digital marketing agency should continue its SWOT Analysis(Strength, Weakness, Opportunity, Threat). This means while you’re delivering to your clients, it’s important not to forget your place and your value. If you analyse your Strength, Weakness, Opportunity & Threats, it becomes easy to figure out how to stay further ahead of your competitors. Because every single day some other new agency is emerging with new techniques to compete with existing digital agencies. So SWOT Analysis can be an answer to competition.
• RACE Framework : RACE Framework is a very smart tool with which digital marketers and agencies can track their growth process. The online competition is fierce and to win, you need a solid plan, where you can manage & optimize your digital channels against your targeted competitors. Following is the RACE Framework :
  • Plan
  • Reach
  • Act
  • Convert
  • Engage

These could be further breakdown into small and simple steps

1. 1. 1. Exploration
      2. Decision Making
      3. Purchase
      4. Advocacy

These all will help in either Targeting or Retargeting or Positioning or Repositioning your brand against the competitor.

Trends to take advantage from

• Metaverse : Facebook is betting big on this future web. There’s a huge space & opportunity for the marketers to grow in this space. Instagram’s newest feature updates are beneficial for small businesses.
• Influencers B2B & B2C : Influencers are growing & so is Influencer Marketing. The Influencer Marketing segment has already reached $13.8 billion in 2021, and from then it is growing rapidly. Endorsing with Influencers provides relevance to the context and increases the genuineness of the product.
• Bring a more strategic approach : In this ever-changing state of the world, it is very important to stay with the trend and come out with a more strategic approach every time. 
• LinkedIn & its growth : The best way to game up the digital game is to build strong networking and connections.
• SEO : As search algorithms are becoming smarter, marketers and agencies need to focus more time on understanding the algorithms of traffic. 

Final Words

Healthy competition is always great, but don’t forget the roots and your foundation while competing with your competitors. Every content should make sense. And the must golden line to remember is Less is More. The competition is high but digital agencies should always focus on their growth. The growth of the company, relationship with employees and clients, and 24*7 assistance to your clients always gain credibility.

MG Web Corporation is a new-age digital agency which is beautifully fulfilling every criterion in becoming one of the best digital marketing agencies globally. We take care of your foundation and roots, that even if the competition is high there shouldn’t be any compromise with quality. If you want to upscale your business, we can help you with all the latest research, trends and technologies for YOUR BRAND’S best GROWTH.

Looking up for tips to build your social media strategy in 2022?

Then you’re at the right place, with over 4.55 billion active users on social media, it’s no doubt that social media is an effective channel to build an online presence for your brand, acquire traffic, and boost sales.

Building a Social Media Strategy is the key ingredient to defining and accessing your goals, whether you want to grow your brand’s social media presence, acquire traffic, or boost sales, a social media strategy is very crucial.

Before we move ahead on the tips to help you in building a social media strategy in 2022, let’s first look at the definition of  “Social Media Strategy”.

What is a Social Media Strategy?

A social media strategy is a guideline that helps define how you or your organization will use social media to achieve your brand goals, it also answers the “Why” of all the content you post on your social media page.

10 Tips for Building a Social Media Strategy in 2022

Here we will discuss some of the useful tips which will help to build your social media strategy in 2022 as follows:

• Define and Set your Social Media Goals

  The first step to building a winning social media strategy is to define and set out your social media goals, without well-defined goals, you can’t achieve success on social media.

  Set out an S-M-A-R-T goal for your social media business page. Your goals should be:

  • • S – Smart
    • M – Measurable
    • A – Attainable
    • R – Realistic
    • T – Time bound

For eg: “I want to grow my Facebook audience by 30% in the next 3 months.”

• Research your Target Audience

Take time to research your target audience, which social media platforms they use, their interest, needs and desires on social media.

Learn everything you need to know about your audience, that’s the key to building a successful social media strategy.

 Create your audience personas

You should try to know things about your target audience like:

• • Age
  • Sex
  • Location
  • Occupation
  • Nationality
  • Interest
  • Pinpoints et al.

• Get to know your competition

  Conduct a competitive analysis of your Competition. This helps you to know more about your Competition’s strengths, and weakness, which will give you an overview of what to expect in the industry, how to set yourself up for success, and how to set up your own social media strategy.

• Plan with a Social Media Content Calendar

Building up a winning Social Media Strategy in 2022 requires you to plan with a content calendar, like Hootsuite or Facebook business manager.

You should avoid launching your presence on social media for a couple of weeks, then let its activity dry up. When you’re social media presence appears to abandon, your audience may think you are out of business because you’re no longer updating your page.

Schedule your post ahead of time using a scheduling tool, rather than updating constantly your page.

Your social media content calendar ensures that your posts are scheduled appropriately at the best time.

• Consistently Create and Post High-Quality Content

To make sure as many people as possible see the content you post on social media, it must be top quality, it should be helpful, inspirational, entertaining, and valuable content that people will like to comment on, click, share and like.

Post at least a couple of times per week, so that your content continues to appear in the newsfeed of your most engaged audience.

Focus on creating valuable, and inspirational content to get the most out of engagement.

• Don’t Over Promote

The majority of social media users don’t visit Facebook, Twitter, Instagram, et.al to always be given the hard to sell by companies. To be able to build a great social media strategy in 2022 you will have to change your mindset from “what we can sell you,” to “what we can do to help you.” By doing this you are building relationships with your audience and providing value to them.

• Re-purpose Content across Social Media

Blog about it, tweet it, make a video, share it on Facebook and turn it into an infographic for Pinterest et al.

• Humanize your brand

Humanize your brand and be emotive by making use of emojis in your content. Being open, transparent and unique in all of your communication emojis makes it easier for you to express your emotions.

• Keep Track of your Performance and Adjust your Social Media Strategy when Necessary

Building up a social media strategy in 2022 is extremely important for your business that’s the more reason why you should keep track of your performance. You can achieve this by;

• • From time to time evaluate your last 10 Social Media posts and ask yourself this question “what value am I providing and what purpose am I serving.”

Remember social media followers will stick more to a brand they can trust.

• Reconsider ROI (return on investment) Metrics

You may not always want to focus on monetary return, social media return on investment is not like traditional marketing.

You might want to consider more on Metrics such as brand awareness, strengthening loyalty, engagement with existing customers and word of mouth promotion.

• Respond to your Customer’s Questions

Don’t ignore any messages from your customers or even delete their complaints, make sure to respond their queries with instant solutions.

• Wrapping Up

Social media is growing fast, and new network surfaces, you need to frequently update and build your social media strategy, to keep up with the growth.

Consistency and patience in your efforts are the keys to growing a social media audience.

These are some of the tips which will help grow your social media strategies in 2022. Hope you achieve successful results after implementing these tips on your social media strategies.