Digital marketing has become increasingly important over the last few years, as more consumers rely on the internet to make purchasing decisions and find information about products and services. Because of this, it has become vital for companies to invest in digital marketing solutions if they want to compete successfully in their niche. Here are 10 reasons why digital marketing is a necessity for companies.
The explosion of digital advertising has changed marketing as we know it. More and more companies are using digital marketing as a way to reach potential customers and boost sales. With so many people around the world using smartphones, tablets, computers, and other internet-connected devices, digital advertising is becoming increasingly popular. People prefer online ads because they’re fast and convenient.
Content Marketing Gives Voice to Your Brand
Customers don’t just want your products; they want to know who you are. Companies that use content marketing build trust and engage with their audience on an emotional level. This means customers feel more connected to you and more likely to listen when you have something valuable to say. Marketers can also use content marketing as a vehicle for building loyalty programs, growing communities around brand advocates, and promoting word-of-mouth advocacy among customers. In essence, using content marketing doesn’t just make your business more accessible; it makes it relatable too.
By Investing in Your Branded Voice, You are Growing Trust
Establishing your brand through digital marketing strategies like blogging and social media gives you an opportunity to become a trusted source of information, which in turn leads to establishing relationships with new customers and prospects. When someone knows, likes, and trusts you enough to purchase from you over and over again—trust become very valuable. In fact, 88% of consumers say they would spend more with brands that share their values. This value directly translates into sales. When people trust your business, they are more likely to purchase from you time after time.
Real-Time Communication Fosters Relationships
A major benefit of digital marketing is that it facilitates real-time communication with your customers. That means you’re not only providing information, but you’re also connecting with people and fostering relationships—not just selling your product. The extra effort has tremendous value for both customers and businesses in general, especially when dealing with loyal customers who can provide referrals to new potential business opportunities for you. People like to work with people they know, like and trust—and that takes time to develop in today’s world.
Influencer Marketing Builds Credibility
As you learn more about influencer marketing, you’ll realize that it isn’t just a means to sell your products. It can also help build credibility and solidify your reputation as an expert in your industry. One way to do that is by working with an influencer who shares ideas and advice on topics related to yours. By supporting each other, you’ll be able to boost one another’s reputations while showcasing your expertise—allowing you to charge premium prices for your services. For example, if you’re writing parenting tips and helping families keep their kids safe online, you could partner with well-known parenting blogger and speaker Jill Smokler on her website or social media channels.
A Paid Search Strategy Builds Brand Awareness
Paid search ads may be more expensive than social media and SEO, but they have their place. If you have an established brand, using paid advertising can build awareness by placing your name in front of new potential customers who might not otherwise know about you. It’s also a great way to test new ad copy or targeting strategies to get results as quickly as possible. In addition, if your business heavily relies on repeat customer traffic, paid search ads can keep your name at top-of-mind while delivering similar benefits of SEO. Keep in mind that paid search should only make up 15 percent or less of your total marketing budget—as with any online advertising strategy, it’s important to measure results to ensure your investment is worthwhile.
Pay Per Click Reaches Buyers Directly
Internet marketing has come a long way in recent years, but one thing has remained constant: it’s still tough to reach and grab shoppers directly. When was the last time you saw an ad for shoes on TV? Probably never, right? That’s because digital media channels are specialized and enable marketers to focus their efforts on people who actually want what they have to offer. No other advertising channel provides these two things—and that’s why digital marketing is so valuable. It puts advertisers in front of buyers precisely when they need them most: at every stage of their buying journey.
Targeted Advertising Drives Results
Marketers have gotten to know their customers better than ever before—fully understanding their wants and needs. Customers love personalized ads because they save time and help them locate what they want. A targeted ad will yield better conversion rates since it requires less mental effort for people to interact with it. This targeted form of advertising also allows you to analyze which demographics respond best to the specific ads, meaning you can test and refine each piece of marketing until it is ideal. Efficient targeting leads to repeat customers, meaning the more someone sees your ads, the more likely they are to buy from you. Targeting tools improve return on investment (ROI), too, so a 300% or more improvement is pretty common.
An Email List Develops Customer Loyalty
The primary benefit of digital marketing is that it drives traffic to your site. As you continue to optimize your SEO, more visitors will be drawn to your site. Once they’re there, you can start building customer loyalty through an email list. You can offer incentives and promotions like free shipping or 10% off first-time orders. Developing a loyal customer base will help ensure repeat business and referrals. And remember: once people opt in for email, they’ve given you permission to contact them again in future campaigns. There are no restrictions on how often or when you can reach out by mail after giving out an email address – so take advantage of it!
Social Media Engages Customers in the Conversation
While social media can be detrimental to one’s career if not used properly, it has become an important aspect of digital marketing. When brands and businesses embrace social media, they have access to their audience in ways previously unimaginable. While there are paid options for promoting through these channels, sometimes we must consider how much engagement we can gain from them for free before taking that step. The possibilities for engaging your customers in real-time about your brand are endless and should be taken advantage of when building your brand online. If you want more followers on Twitter or likes on Facebook, start by listening first before shouting from a loudspeaker! This can increase sales as well as help grow your client base while keeping you relevant and current in what matters most to today’s consumer: quality content.
Data Analytics Helps Optimize Your Efforts
Analytics are incredibly important for digital marketing, especially in terms of defining and tracking conversion rates. Being able to track key user behavior metrics (time on site, goal completions, pages viewed, repeat visitors) will help you optimize your overall online marketing strategy—and determine which mediums are best suited for your needs. Marketers who have solid analytics also have better insights into their audience’s behaviors and preferences than those who don’t—knowledge that can be used to better tailor content and campaigns. Data helps paint a clearer picture of what’s working (and what isn’t) so you can focus on where you should be spending your money.
As you can see, digital marketing is growing at an unprecedented rate. If you want to be successful in today’s business climate, digital marketing needs to be a core component of your strategy. There are many other reasons why it’s important to invest in digital marketing; if you would like more information, feel free to reach out and we will gladly work with you! Don’t wait any longer; get started today!