Digital Branding Bardhaman, Developing a new brand, or refreshing an existing one, can be done in stages. One of our first steps is to develop your business personality by researching your target audience and developing a cohesive strategy that defines who you are and how you are different from competitors. Once we understand what makes your business stand out, we’ll create a visual identity that supports it. This may include modifying your logo and choosing color schemes that best represent you. We’ll also determine if your website needs an overhaul to meet modern user expectations and give users an experience that encourages conversion.